Media Partnership of the Year

Media Partnership of the Year

This award recognizes the standout media partnership behind a sports event or championship in Africa over the last 12 months – celebrating the strength of a single collaboration between a media organization and a sports property, and the results it delivered.

Entry is limited to a 5-page A4 PDF submission. Judges will evaluate how the partnership was structured and sustained, its effectiveness in delivering business outcomes for both parties, and its contribution to enhancing the visibility, accessibility, and growth of sport in the country or region where it took place.

They’ll be looking for a clear plan and evidence of delivery against core objectives, paying attention to the criteria listed below.

• Organization Background: Please outline when the organization was established, the sector it operates in, the number of employees, and full sponsorship portfolio.
• Sponsorship: Please describe the sponsorship, how long it has been in existence, the category, level, and unique features.
• Objectives: What were the objectives of the sponsorship campaign? For example, connecting with a specific audience, positioning the brand to a new market, brand launch, key messages etc. What metrics do you use to measure its success?
• Strategic Fit & innovation: Outline how well the sponsorship aligns with the brand’s overall strategy and objectives, including the innovative aspects utilized to effectively deliver the sponsorship goals.
• Outcome & Results: Outline why this is the best media sponsorship execution in Africa. Please provide details of the outcomes, e.g. research, brand health, product or service awareness/sales/uptake, consumer feedback differentiation etc.
• Supporting facts & statements: Include any other facts or statements that you feel are relevant to support the entry.