Theme: “Celebrating Innovation, Creativity, and Leadership in Sports Sponsorship Business”

The global sports sponsorship market is expected to exceed $160 billion by 2030. Africa, as an emerging market, offers significant potential for growth, with annual sports sponsorship revenue already surpassing $2 billion.

This potential is driven by the region’s rich sporting talent, a young and rapidly urbanizing population, rising demand for both local and global sports entertainment content, advancements in digital technology, and growing recognition of sports as a vital catalyst for sustainable economic development as well as an effective promotional tool.

Sports sponsorships and related investments have been instrumental in building strong brands, scaling talent pipelines, and creating value chains that stimulate local economies, leading to job creation and entrepreneurial opportunities.

Join us in celebrating excellence as you gain invaluable insights from industry experts and thought leaders. Discover global best success strategies for unlocking investment potential and maximizing sponsorship value.