Get ready to be EMPOWERED and INSPIRED for greater growth and impact

SSIFA is an event like no other. It’s a dynamic knowledge exchange platform, designed to invite dialogue, discussion, and debate on critical issues and developments shaping the sports sponsorship and investment landscape.

We place you at the heart of the conversation! Our speakers will be bringing their unique perspectives and voices, so you can stay ahead of trends, discover innovations, and make valuable connections to drive growth and success – all while having a great time!

SSIFA will explore the following six focus areas currently dominating conversations in the sports sponsorship and investment space:

>MAXIMIZING SPONSORSHIP & INVESTMENT VALUE: ROI MEASUREMENT AND PERFORMANCE INSIGHT

>DIGITALIZATION: TRANSFORMING AFRICA’S SPORTS INTO A SCALABLE, DATA-DRIVEN, AND INVESTMENT-READY INDUSTRY

>SPORTS & MEDIA: THE WINNING INTERPLAY

>INNOVATION IN PRIVATE CAPITAL FINANCING: BRIDGING AFRICA’S SPORTS INFRASTRUCTURE DEFICIT

>SUSTAINABILITY: THE NEW GAME CHANGER

>FROM PROMOTIONAL TO TRANSFORMATIONAL: EVOLVING ROLE OF SPORTS SPONSORSHIP