Theme: “Celebrating Innovation, Creativity, and Leadership in Sports Sponsorship Business”

The global sports sponsorship market is expected to exceed $160 billion by 2030. Africa, as an emerging market, offers significant room for growth, with annual sports sponsorship revenue already surpassing $2 billion.

This potential for growth is driven by the region’s rich sporting talent, a young and rapidly urbanizing population passionate about sports, advancements in digital technology, and an increasing recognition of sports as a vital catalyst for economic development and an effective promotional tool.

Sports sponsorships and related investments have been instrumental in building strong brands, developing athletic talent, and creating value chains that stimulate local economies, leading to job creation and entrepreneurial opportunities.

Join us in celebrating excellence as you gain invaluable insights from industry experts and thought leaders. Discover global best success strategies for unlocking investment potential and maximizing sponsorship value.