Theme: “Celebrating Innovation, Creativity, and Leadership in Sports Sponsorship Business”

The global sports sponsorship investment market is projected to reach $115 billion by 2025. Africa, as an emerging market, has shown significant potential, with annual sports sponsorship revenue exceeding $2 billion.

In East Africa, the situation is no different; investments in sports sponsorship are substantial and on the rise. This growth is being driven by the region’s young and rapidly urbanizing population, the increasing popularity of sports, advancements in digital technology, and a growing recognition by the corporate sector of the strategic importance of sports sponsorship as an effective marketing and investment tool.

These investments have been instrumental in building brands, developing athletic talent, and creating value chains that stimulate local economies, generating jobs and entrepreneurial opportunities.

Join us in celebrating excellence as you also gain insights from industry experts and thought leaders. They will share global best practices and innovative strategies to unlock the full economic potential of sports sponsorship and maximize its value.