Theme: “Celebrating Innovation, Creativity, and Leadership in Sports Sponsorship Business”

The global sports sponsorship investment market is projected to reach $115 billion by 2025. Africa, as an emerging market, has shown significant potential, with annual sports sponsorship revenue exceeding $2 billion.

In East Africa, the situation is no different; investments in sports sponsorship are substantial and on the rise. This growth is being fuelled by the region’s young and rapidly urbanizing population, the increasing popularity of sports, advancements in digital technology, and a growing recognition of sports as a key economic catalyst and effective marketing tool.

These investments have been instrumental in building brands, developing athletic talent, and creating value chains that stimulate local economies, generating jobs and entrepreneurial opportunities.

Join us in celebrating excellence as you gain invaluable insights from industry experts and thought leaders. Discover global best success strategies for unlocking the full potential of sports sponsorship and maximizing ROI.