Theme: “Celebrating Innovation, Creativity, and Leadership in Sports Sponsorship Business”

The global sports sponsorship revenue is projected to reach $115 billion by 2025. Africa, as an emerging market, has shown significant potential, with annual sports sponsorship revenue exceeding $2 billion.

This growth is being fuelled by the region’s rich sporting talent, a young and rapidly urbanizing population passionate about sports, advancements in digital technology, and a growing recognition of sports as a powerful catalyst for economic growth and an effective marketing tool.

Sports sponsorships and investments have been instrumental in building strong brands, developing athletic talent, and creating value chains that stimulate local economies, generating jobs and entrepreneurial opportunities.

Join us in celebrating excellence as you gain invaluable insights from industry experts and thought leaders. Discover global best success strategies for unlocking investment potential and maximizing sponsorship value.