Theme: “Maximizing Sponsorship Value through ROI Measurement & Innovation”

The global sports sponsorship investment market is projected to reach $109.1 billion by 2030. Africa has shown significant potential as an emerging market, with Kenya attracting over KES. 7 billion (approximately $53.8 million) in annual sports sponsorship investments.

These investments have been instrumental in building brands, developing athletic talent, and unlocking value chains that stimulate local economies, generating jobs and entrepreneurial opportunities.

However, the potential for further growth and impact is being hindered by innovation gaps and challenges in demonstrating a clear return on investment (ROI) from sponsorships.

To address these fundamental gaps, the upcoming SSIFA edition seeks to equip the industry with practical knowledge and tools to effectively evaluate sponsorship investments and maximize value.

Join us in celebrating excellence and gain insights from industry experts and thought leaders, who will share global best practices and strategies for success.