Best Use of Data & Measurement Award
This award recognizes excellence in the use of data and measurement to advance or add value to a sponsorship programme.
Entry is limited to a 5-page A4 PDF submission. Judges will be assessing data and measurement strategies that have proved integral in building a more successful sponsorship programme.
They’ll also be looking for well-evidenced information – supported by photos and supporting materials – that demonstrates a clear plan and its delivery against core objectives, paying attention to the criteria listed below.
- Organization Background: Please outline when the organization was established, the sector it operates in, the number of employees, and full sponsorship portfolio.
- Sponsorship(s): Please describe the sponsorship(s) you implemented research and measurement, how long has it been in existence, the category, level, and unique features.
- Objectives: What were the objectives of the sponsorship campaign? For example, connecting with a specific audience, positioning the brand to a new market, brand launch, key messages etc.
- Execution: Outline how these objectives were met, including details on how data and measurement was used to achieve these aims. Please include a brief outline of the data collected, including the type of evaluation conducted (e.g. media valuations, market research) and why this method was chosen.
- Outcome & Results: Outline why this is the best use of data and measurement in a sponsorship campaign in Africa. Please provide details of the outcomes, e.g. the contribution to overall learning, how the data was collected met the objectives of the brief, and what decisions or strategies were amended or reconfirmed based on the results.
- Supporting facts & statements: Include any other facts or statements that you feel are relevant to support the entry.