Sports Property of the Year

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HOW DO I ENTER?

Visit our ‘How to Enter’ page for our Items Checklist & Step-by-Step Guide.

Click here

Once you have created your PDF submission and you have all items in the Items Checklist, submit your entry via the Online Entry Registration Form.

Click here *Please note that the deadline for submitting entries is October 23, 2026

Sports Property of the Year

This category recognizes rights-holder organisations and sports property owners that have effectively leveraged their assets to maximize revenue streams while offering enhanced, attractive propositions to potential sponsors and partners.

Entry is limited to a 5-page A4 PDF submission. Judges will evaluate how successfully organizations have facilitated sponsorship throughout the year, focusing on the following considerations:

  • Business Wins: Achievements in acquiring new sponsors and partners.
  • Sponsor Retention: Strategies implemented to maintain existing partnerships.
  • Fan Community Growth: Efforts to engage and expand the fan base.
  • Unique Experiences: Creation of tailored experiences for fans.
  • Creativity and Innovation: Innovative approaches to sponsorship.

Eligible candidates include clubs, leagues, federations, or event organizers that have revamped their asset offerings and secured sponsorship investment.

Judges will be looking for well-evidenced information – supported by photographs and relevant materials – paying attention to the criteria listed below.

  • Organization Background: Describe the organization, including its establishment date, number of employees, and full sponsorship portfolio.
  • Sponsorship(s): Detail the sponsorship/commercial business model, including its duration, asset inventory, and unique features.
  • Objectives: Define the objectives of the sponsorship model and the metrics used to measure its success.
  • Execution: Outline how these objectives were met, detailing how the sponsorship/commercial potential is optimized.
  • Innovation: Highlight the innovative aspects of this sponsorship model and how it delivers beyond traditional sponsorship models.
  • Outcome & Results: Justify why it is the best sports property of its kind in Africa, detailing experiences, results, and value brought to all parties.
  • Testimonials: Include testimonials from sponsors, partners, or fans that attest to the success of the sports property.