Sponsorship Activation of the Year
This award recognizes excellence in sponsorship activation through experiential marketing, evaluating the creative and innovative strategies used to create memorable experiences that cut through and resonate with the target audience.
Entry is limited to a 5-page A4 PDF submission. Judges will be looking for clear, evidence-backed information – supported by photos and supporting materials – that demonstrates a clear plan and its delivery against core objectives, paying particular attention to the criteria listed below.
- Organization Background: Please outline when the organization was established, the sector it operates in, the number of employees, and full sponsorship portfolio.
- Sponsorship: Please describe the sponsorship activation, how long has it been in existence, the category, level, and unique features.
- Objectives: What were the objectives of the sponsorship campaign? For example, connecting with a specific audience, positioning the brand to a new market, brand launch, key messages etc. What metrics do you use to measure its success?
- Execution: Outline how these objectives were met, including how experiential marketing was used to achieve these aims and how the campaign was integrated through other channels. Please include imagery or video content from the experience.
- Outcome & Results: Outline why this is the best use of experiential marketing in a sponsorship campaign in Africa. Please provide details of the outcomes, e.g. event participants, research, brand health, product or service awareness, sales uptake, consumer feedback etc.
- Feedback: Where possible, please include fan or participant remarks, blogs, or any other relevant feedback.