Best Media House in Sports Sponsorship Activation

Best Media House in Sports Sponsorship Activation

This award goes to the media organization most attuned to the needs of leading-edge sponsorship activation, in either the B2B or B2C space. The category is open to both offline and online media entities, including newspapers, radio stations, TV stations, digital platforms, and OOH advertising, among others.

An example of what judges look for: a media entity engaging with audiences in sponsor-led programs or shows, where their channel plays a significant, if not dominant, role.

Entry is limited to a 5-page A4 PDF submission. You can meet the criteria for this entry by referencing single or multiple campaigns executed through your channel.

Judges will be looking for a clear plan and evidence of delivery against core objectives, paying attention to the criteria listed below.

• Organization Background: Please provide a background of your channel, audience, sponsorship activation resources; in short, how your channel has been designed to maximise sponsorship-related budgets.
• Achievements & unique selling points: what are the features that make your channel a compelling proposition for budget-holders?
• Sponsorship(s): give an example of a specific sponsorship activation campaign carried out on your media channel over the past 12 months; provide a brief description of the sponsorship, indicating exactly what you did. In particular, we want you to demonstrate how your channel was the best choice for the budget-holder.
• Outcome & Results: Summarise how your channel delivered the budget-holder’s objectives, detailing the benefits it brings to the client and how the success of the sponsorship was measured.
• Testimonials: Where possible, please include testimonials from your clients, which illustrate the success of the partnership.