Best use of Media Channels Award

Best use of Media Channels Award

This award recognises excellence in the area of sponsorship activation through the use of digital or offline media channels e.g. broadcast, cinema, magazine, press, radio, podcasting, TV, print and/or outdoor advertising.

Judges will be looking for creative and innovative sponsorship campaigns that have effectively used media to cut through and reach out to the target audience they seek to engage with.

Entry is by a 5 A4 page submission; judges will be looking for a clear plan and evidence that it is delivering on core objectives, paying attention to the criteria listed below.

• Organisation Background: Please outline when the organisation was established, sectors operated in, the number of employees and the sponsor’s full sponsorship portfolios.
• Sponsorship: Please describe the sponsorship you are advertising, how long has it been in existence, the category, level, and unique features.
• Objectives: What were the objectives of the sponsorship campaign? For example, connecting with a specific audience, positioning the brand to a new market, brand launch, key messages etc. What metrics do you use to measure its success?
• Execution: Outline how these objectives were met, including details on how the campaign was integrated through other channels. Please include a summary of media weight for this channel and some examples of the creative execution.
• Outcome & Results: Outline why this is best use of media channels in a sponsorship campaign in Kenya. Please provide details of the outcomes, e.g. research, brand health, product or service awareness, sales uptake, consumer feedback, differentiation etc.