Best Use of Media Channels Award

Best Use of Media Channels Award

This award recognizes the most effective and creative deployment of specific media channels – including broadcast, cinema, digital, magazine, press, radio, podcasting, TV, print, and outdoor advertising – within a sponsorship campaign. The focus is on channel execution: how well a chosen channel or mix of media was selected, sequenced, and deployed to cut through and reach a defined audience.

Entry is limited to a 5-page A4 PDF submission. Judges will be looking for creative and innovative use of the chosen channel(s), with clear evidence that the approach reached its intended audience effectively.

They’ll be looking for a clear plan and evidence of delivery against core objectives, paying attention to the criteria listed below.

• Organization Background: Please outline when the organization was established, the sector it operates in, the number of employees, and full sponsorship portfolio.
• Sponsorship: Please describe the sponsorship you are advertising, how long has it been in existence, the category, level, and unique features.
• Objectives: What were the objectives of the sponsorship campaign? For example, connecting with a specific audience, positioning the brand to a new market, brand launch, key messages etc. What metrics do you use to measure its success?
• Execution: Outline how these objectives were met, including details on how the campaign was integrated through other channels. Please include a summary of media weight for this channel and some examples of the creative execution.
• Outcome & Results: Outline why this is the best use of media channels in a sponsorship campaign in Africa. Please provide details of the outcomes, e.g. research, brand health, product or service awareness, sales uptake, consumer feedback, differentiation etc.