The Trailblazer Award

The Trailblazer Award

This award recognizes a brand, rights-holder, individual, corporate team, or agency that demonstrates a distinct new method or unique approach to a sponsorship activation, partnership, or initiative.

This may include: a unique collaboration that pushes beyond traditional sponsorship agreements; the creation of new assets that generate significant value for both brand and rights-holder; a new insight that drives engagement; a tech application that optimizes sponsorship efficiency and maximizes outcomes; or a new method of enhancing sponsorship activation.

Entry is limited to a 5-page A4 PDF submission. Judges will be looking for well-evidenced information – supported by photos and supporting materials – that demonstrates a clear plan and its delivery against core objectives, paying attention to the criteria listed below.

• Rationale: What was the rationale behind the innovation? Was there a specific problem that required it?
• Innovation: Is the innovation an improvement on existing methods or technology and, if so, how much of an improvement? What are the unique aspects of this improvement?
• Idea Development: How was the idea developed from concept through design and implementation?
• Wow factor: What is the wow factor? Judges are looking for ideas that leapfrog current processes or technology and provide simple and elegant solutions to long standing issues.
• Outcome & Results: How effective is the innovation, and what are its benefits?
• Supporting facts & statements: Include any other facts or statements that you feel are relevant to support the entry.