Best Environmental & Sustainability Sponsorship
This award recognizes a brand, corporate team, agency, or rights-holder committed to creating a better future for the planet through sports sponsorship over the last 12 months – celebrating sponsorships focused on environmental impact, climate action, and sustainable practices.
Entry is limited to a 5-page A4 PDF submission. Judges will be looking for well-evidenced information – supported by photos and supporting materials – that demonstrates a clear plan and evidence that the sponsorship is delivering on core objectives, paying attention to the criteria listed below.
- Organization Background: Please outline when the organization was established, the sector it operates in, the number of employees, and full sponsorship portfolio.
- Sponsorship(s): Please describe the sustainability linked sponsorship(s) you are submitting, including how long has it been in existence, the category, level, and unique features.
- Objectives: What are the objectives of the sponsorship? For example, community environmental impact awareness and mitigation, connecting with a specific audience, positioning the brand to a new market, brand launch, key messages etc. What metrics do you use to measure its success?
- Execution: Outline how these objectives were met, including details on how the sponsorship was activated. Please include some creative examples of activation and/or engagement with the target audience.
- Innovation: Demonstrate the innovative aspects of this sponsorship. How is this partnership delivering beyond traditional sponsorships?
- Outcome & Results: Outline why it is the best environmental and sustainability sponsorship of its kind in Africa, detailing how it has contributed to a better future for the planet. Please provide supporting evidence of the outcomes, e.g. audience feedback, impact, differentiation, brand health, media coverage etc.
- Testimonials: Where possible, please include testimonials from the rightsholder, the brand, or a community rep testifying to the success of the partnership.