Social Purpose Sports Sponsorship of the Year
This award recognizes an outstanding cause or charity sponsorship undertaken in Africa over the last 12 months – celebrating partnerships focused on social impact, community wellbeing, and charitable causes.
Entry is limited to a 5-page A4 PDF submission. Judges will be looking for a solid partnership built on mutual objectives and genuine community engagement, with clear results showing the partnership has succeeded in achieving its goals.
They’ll be looking for well-evidenced information – supported by photos and supporting materials – that demonstrates a clear plan and its delivery against core objectives, paying attention to the criteria listed below.
- Organization Background: Please outline when the organization was established, the sector it operates in, the number of employees, and full sponsorship portfolio.
- Sponsorship(s): Please describe the sponsorship(s) you are submitting, including how long has it been in existence, the category, level, and unique features.
- Objectives: What are the objectives of the sponsorship? For example, youth empowerment, connecting with a specific audience, positioning the brand to a new market, brand launch, key messages etc. What metrics do you use to measure its success?
- Execution: Outline how these objectives were met, including details on how the sponsorship was activated. Please include some creative examples of activation and/or engagement with the target audience.
- Innovation: Demonstrate the innovative aspects of this sponsorship. How is this partnership delivering beyond traditional sponsorships?
- Outcome & Results: Explain why this is the best cause-related sponsorship of its kind in Africa, and detail how it has contributed to the identified cause. Please provide supporting evidence of the outcomes, e.g. audience feedback, impact, differentiation, brand health, media coverage etc.
- Testimonials: Where possible, please include testimonials from the rightsholder, the brand, or beneficiary testifying to the success of the partnership.