Best Use of Talent (Sports Team or Athlete) Award
This award recognizes the best brand and sports team or athlete synergy in Africa over the last 12 months.
Entry is limited to a 5-page A4 PDF submission. Judges will be looking for a partnership built on mutual objectives, demonstrating innovative thinking and execution that takes the sponsorship to the next level.
They’ll be looking for well-evidenced information – supported by photos and supporting materials – that demonstrates a clear plan and its delivery against core objectives, paying attention to the criteria listed below.
- Organization Background: Please outline when the organization was established, the sector it operates in, the number of employees, and full sponsorship portfolio.
- Sponsorship(s): Please describe the sponsorship(s) you are submitting, including how long has it been in existence, the category, level, and unique features.
- Objectives: What are the objectives of the sponsorship? For example, connecting with a specific audience, positioning the brand to a new market, brand launch, key messages etc. What metrics do you use to measure its success?
- Execution: Outline how these objectives were met, including details on how the sponsorship was activated. Please include some creative examples of activation and/or engagement with the target audience.
- Innovation: Demonstrate the innovative aspects of this sponsorship. How is this partnership delivering beyond traditional sponsorships?
- Outcome & Results: Outline why it is the best use of talent sponsorship of its kind in Africa, detailing the benefits it brings to all parties. Please provide details of the outcomes, e.g. audience feedback, differentiation, brand health, media coverage etc.
- Testimonials: Where possible, please include testimonials from both the rights holder and the brand, testifying to the success of the partnership.