Media Sponsorship of the Year

Media Sponsorship of the Year

This award recognises outstanding media organizations that have successfully partnered with sports events or championships in Kenya over the last 12 months.

Judges will not only evaluate the creativity and innovation involved in bringing the partnership to life, but also the effectiveness of the sponsorship in achieving successful business outcomes.

Additionally, they will assess how the media sponsorship has contributed in enhancing the visibility, accessibility, and growth of sports in Kenya.

Entry is by a 5 A4 page submission; the judges will be looking for a clear plan and evidence that it is delivering on core objectives, paying attention to the criteria listed below.

• Organisation Background: Please outline when the organisation was established, the number of employees and the sponsor’s full sponsorship portfolio(s).
• Sponsorship: Please describe the sponsorship, how long it has been in existence, the category, level, and unique features.
• Objectives: What were the objectives of the sponsorship campaign? For example, connecting with a specific audience, positioning the brand to a new market, brand launch, key messages etc. What metrics do you use to measure its success?
• Strategic Fit & innovation: Outline how well the sponsorship aligns with the brand’s overall strategy and objectives, including the innovative aspects utilized to effectively deliver the sponsorship goals.
• Outcome & Results: Outline why this is best media sponsorship execution in Kenya. Please provide details of the outcomes, e.g. research, brand health, product or service awareness/sales/uptake, consumer feedback differentiation etc.
• Supporting facts & statements: Include any other facts or statements that you feel are relevant to support the entry.