Best use of Talent (Sports Team or Athlete) Award
This award recognises the best brand and sports team or athlete synergy in Kenya over the last 12 months.
Judges will be looking for a partnership or sponsorship which has been built on mutual objectives, which demonstrates innovative thinking and execution, which effectively takes the sports team or athlete sponsorship to the next level.
Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by evidence, photos, and supporting materials.
They will be looking for a clear plan and evidence that it is delivering on core objectives, paying attention to the criteria listed below.
- Organisation Background: For both the Rightsholder and Sponsor, pleaseoutline when the organisations were established, sectors operated in, the number of employees and full sponsorship portfolios.
- Sponsorship(s): Please describe the sponsorship(s) you are submitting, including how long has it been in existence, the category, level, and unique features.
- Objectives: What are the objectives of the sponsorship? For example, connecting with a specific audience, positioning the brand to a new market, brand launch, key messages etc. What metrics do you use to measure its success?
- Execution: Outline how these objectives were met, including details on how the sponsorship was activated. Please include some creative examples of activation and/or engagement with the target audience.
- Innovation: Demonstrate the innovative aspects of this sponsorship. How is this partnership delivering beyond traditional sponsorships?
- Outcome & Results: Outline why it is the best use of talent sponsorship of its kind in Kenya, detailing the benefits it brings to all parties. Please provide details of the outcomes, e.g. audience feedback, differentiation, brand health, media coverage etc.
- Testimonials: Where possible, please include testimonials from both the rights holder and the brand, testifying to the success of the partnership.