Sports Property of the Year

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HOW DO I ENTER?

Visit our ‘How to Enter’ page for our Items Checklist & Step-by-Step Guide.

Click here

Once you have created your PDF submission and you have all items in the Items Checklist, submit your entry via the Online Entry Registration Form.

Click here *Please note that the deadline for submitting entries is March 21, 2025

Sports Property of the Year

This category recognises rightsholder organisations and sports property owners that have effectively leveraged their assets to maximize revenue streams while providing enhanced and attractive offerings for potential sponsors and partners.

Judges will evaluate the success of these organizations in facilitating sponsorship throughout the year, focusing on several key considerations:

  • Business Wins: Achievements in acquiring new sponsors and partners.
  • Sponsor Retention: Strategies implemented to maintain existing partnerships.
  • Fan Community Growth: Efforts to engage and expand the fan base.
  • Unique Experiences: Creation of tailored experiences for fans.
  • Creativity and Innovation: Innovative approaches to sponsorship.

Eligible candidates include clubs, leagues, federations, or event organizers that have revamped their asset offerings and secured sponsorship investments.

Entry is by a 5 A4 page submission; the judges will be looking for clear information supported by evidence, photographs, and relevant materials, paying attention to the following criteria:

  • Organisation Background: Describe the organization, including its establishment date, number of employees, and full sponsorship portfolio.
  • Sponsorship(s): Detail the sponsorship/commercial business model, including its duration, asset inventory, and unique features.
  • Objectives: Define the objectives of the sponsorship model and the metrics used to measure its success.
  • Execution: Outline how these objectives were met, detailing how the sponsorship/commercial potential is optimized.
  • Innovation: Highlight the innovative aspects of this sponsorship model and how it delivers beyond traditional sponsorship models.
  • Outcome & Results: Justify why it is the best sports property of its kind in Kenya, detailing experiences, results, and value brought to all parties.
  • Testimonials: Include testimonials from sponsors, partners, or fans that attest to the success of the sports property.