Sponsorship Brand of the Year

Sponsorship Brand of the Year

This category emphasizes the overall effectiveness and reputation of a brand as a sponsor. It recognises how well a brand has leveraged its sponsorships to enhance its image, engage audiences, achieve marketing objectives and more importantly make an outstanding positive impact on society. This may be a specific sponsorship campaign or an all-round sponsorship strategy.

Entry is by a 5-page A4 PDF submission; the judges will be looking for a clear plan and evidence that it is delivering on core objectives.

The judges will be looking for clear information backed up by evidence, photos, and supporting materials, that pays particular attention to the criteria listed below.

• Organisation Background: Please outline when the organisation was established, sectors operated in, the number of employees and full sponsorship portfolios.
• Sponsorship(s): Please describe the sponsorship(s) you are submitting, including how long has it been in existence, the category, level, unique features and overall strategy where relevant.
• Objectives: What are the objectives of the sponsorship? For example, connecting with a specific audience, CSR strategy, community engagement, key messages, etc.
• Execution: How are these objectives being met? Please provide details of the outcome, e.g. audience feedback, differentiation, brand health, media coverage etc. How is the sponsorship activated? Include some creative examples of activation and/or engagement with the target audience.
• Innovation: Demonstrate the innovative aspects of this sponsorship. How is this partnership delivering beyond traditional sponsorships?
• Outcome & Results: Outline why it is the best sponsorship brand in Kenya, detailing the benefits it brings to all parties.
• Testimonials: Where possible, please include testimonials from both the rightsholder, the brand, as well as an individual benefitting at community level that testifies to the success of the partnership.