Sponsorship Activation of the Year
This award recognises excellence in the area of sponsorship activation through experiential marketing. Judges will evaluate the creative and innovative strategies used to create memorable experiences that cut through and resonate with the target group.
Entry is by a 5-page A4 PDF submission; the judges will be looking for a clear plan and evidence that it is delivering on core objectives.
They will also be looking for clear information backed up by evidence, photos, and supporting materials, that pays particular attention to the criteria listed below.
- Organisation Background: Please outline when the organisation was established, sectors operated in, the number of employees and the sponsor’s full sponsorship portfolios.
- Sponsorship: Please describe the sponsorship activation, how long has it been in existence, the category, level, and unique features.
- Objectives: What were the objectives of the sponsorship campaign? For example, connecting with a specific audience, positioning the brand to a new market, brand launch, key messages etc. What metrics do you use to measure its success?
- Execution: Outline how these objectives were met, including how experiential marketing was used to achieve these aims and how the campaign was integrated through other channels. Please include imagery or video content from the experience.
- Outcome & Results: Outline why this is the best use of experiential marketing in a sponsorship campaign in Kenya. Please provide details of the outcomes, e.g. event participants, research, brand health, product or service awareness, sales uptake, consumer feedback etc.
- Feedback: Where possible, please include fan or participant remarks, blogs, or any other relevant feedback.