Best Environmental & Sustainability Sponsorship
This award category recognizes a brand, corporate team, agency or rightsholder committed to creating a better future for people, planet and communities through sports sponsorship over the last 12 months.
Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by evidence, photos, and supporting materials.
The judges will be looking for a clear plan and evidence that the sponsorship is
delivering on core objectives, paying attention to the criteria listed below.
- Organisation Background: For both the Rightsholder and Sponsor, please outline when the organisations were established, sectors operated in, the number of employees and full sponsorship portfolios.
- Sponsorship(s): Please describe the sustainability linked sponsorship(s) you are submitting, including how long has it been in existence, the category, level, and unique features.
- Objectives: What are the objectives of the sponsorship? For example, connecting with a specific audience, positioning the brand to a new market, brand launch, key messages etc. What metrics do you use to measure its success?
- Execution: Outline how these objectives were met, including details on how the sponsorship was activated. Please include some creative examples of activation and/or engagement with the target audience.
- Innovation: Demonstrate the innovative aspects of this sponsorship. How is this partnership delivering beyond traditional sponsorships?
- Outcome & Results: Outline why it is the best environmental and sustainability sponsorship of its kind in Kenya, detailing how this sponsorship has contributed to creating a better future for people, planet and communities. Please provide details of the outcomes, e.g. audience feedback, differentiation, brand health, media coverage etc.
- Testimonials: Where possible, please include testimonials from the rightsholder, the brand, or a community rep testifying to the success of the partnership.