Best use of Content Award

Best use of Content Award

This category recognises the most impactful use of content in sports sponsorship campaigns. Judges will evaluate creative, and innovative sponsorship activation strategies that effectively utilise content and storytelling to engage their target audience.

They will seek authentic campaigns that not only capture attention but also resonate deeply with the intended demographic, demonstrating clear value and relevance.

Entry is by a 5 A4 page submission; the judges expect clear information supported by evidence, photos, and supporting materials,

They will be looking for a clear plan and evidence that it is delivering on core objectives, paying attention to the criteria listed below.

• Organisation Background: Please outline when the organisation was established, sectors operated in, the number of employees and the sponsor’s full sponsorship portfolios.
• Sponsorship: Please describe the sponsorship linked to the content, how long it has been in existence, the category, level, and unique features.
• Objectives: What were the objectives of the sponsorship campaign? For example, connecting with a specific audience, positioning the brand to a new market, brand launch, key messages etc. What metrics do you use to measure its success?
• Execution: Outline how these objectives were met, including how content was used to achieve these aims as well as how the campaign was integrated through other channels. Please include a summary of media weight for this channel and some examples of the creative execution.
• Outcome & Results: Outline why this is the best use of content in a sponsorship campaign in Kenya. Please provide details of the outcomes, e.g. research, brand health, product or service awareness/sales/uptake, consumer feedback, differentiation etc.
• Feedback: Where possible, please include fan or consumer feeds, or any other relevant feedback.