SSIFA is an event like no other. It’s an immersive experience, designed to invite dialogue, discussion, and debate.
We place you at the heart of the conversation, encouraging you to ask the questions that matter most to you and your business. You’ll engage in open discussions with our panel of experts and thought leaders, creating a dynamic environment for knowledge exchange.
Together, we aim to build a stronger, more vibrant and sustainable sports sponsorship ecosystem.
SSIFA will explore the following six critical focus areas currently dominating conversations in the sports sponsorship investment space:
MAXIMIZING YOUR SPONSORSHIP INVESTMENT: UNLOCKING THE SECRETS TO ROI MEASUREMENT SUCCESS!
With profitability now a principle KPI for all businesses, efficient management of sponsorship and partnership investments has become essential, especially in today’s challenging economic climate where every shilling counts.
To address this need, SSIFA will convene experts to discuss and share insights on the significance of measurement in optimizing value and fostering sustainable growth within the sports sponsorship investment market.
These discussions will provide invaluable understanding on how to effectively evaluate and implement relevant measurement frameworks. You’ll gain knowledge needed to accurately assess the real impact of sponsorship on your bottom line and how that data can inform your future strategic planning.
Discussion topics
- Understanding the ROI metrics of sports sponsorship
- Navigating the complexities of measuring RoI and reporting
- Attributing ROI: Making sense of multi-platform investments
- Case studies: Successful metrics from top sports sponsors
DIGITAL TRANSFORMATION: TECH-TRENDS SHAPING THE FUTURE OF SPORTS SPONSORSHIP
Digitalization is reshaping how brands and rights holders engage and leverage their partnerships. It has provided opportunities to integrate messaging in real-time, build authentic connections with audiences, and create valuable new inventory, while also enhancing operational efficiency.
This transformation is being driven by advancement in technologies, changing consumer behavior, and the rise of new media platforms catering to the increasing demand for engaging sports entertainment content among a youthful rapidly urbanized tech-savvy middle-class population in Kenya and the region.
As technology continues to evolve, the potential for maximizing the value of sports sponsorship investments will only grow, making it essential for brands and sports stakeholders to adapt and leverage these advancements effectively.
Discussion topics
- Embracing digital activation strategies to enhance sponsorship value.
- Understanding the role of digital platforms and technologies in sports sponsorship.
- Case studies on successful digital sponsorship activation campaigns.
- Technological trends and innovations shaping the future of sports sponsorship
- The rise of E-Sports, gamification & virtual events.
FROM PROMOTIONAL TO TRANSFORMATIONAL: EVOLVING ROLE OF SPORTS SPONSORSHIP
Sports sponsorship has evolved beyond brand promotion, giving rise to authentic partnerships grounded in shared values, ethos and a mutual commitment to achieving success and effecting positive change.
Today, sponsorship serves as a powerful catalyst for social and economic transformation. It not only provides financial stability to sports entities but also unlocks value chains that inject funds directly into local economies, fostering growth and development at both grassroots and national levels.
Discover how the shift from promotional sponsorship to transformational partnerships is redefining the sponsorship landscape, unlocking opportunities and fueling innovation.
Discussion topics
- Transformative power of sports sponsorship: How can sponsorship investments effectively contribute to talent development, job creation, and entrepreneurial opportunities while also addressing sports development challenges?
- Current sponsorship market overview: Analysis of Kenya’s sports sponsorship investment market, key players, market share, trends and growth opportunities.
- Cross-sector collaboration for sustainable sponsorship ecosystems: How can the private and public sector, sports stakeholders and development partners effectively collaborate in building resilient sponsorship frameworks?
- Innovative sponsorship models: Exploring creative sponsorship approaches that can attract long-term investments across the sports value chain.
- Success stories: Case studies of transformative sports sponsorship campaigns
SPORTS, SPONSORSHIP AND MEDIA: THE WINNING INTERPLAY
As the boundaries between entertainment and sports increasingly blur, media has emerged as a crucial player in the sponsorship landscape, significantly influencing how sports are delivered, consumed, and monetized.
Shifts in consumer preferences toward sports content along with digital advancements, have prompted media companies to invest more in sports properties to boost viewership and increase advertising revenue. These strategic investments in media rights grant access to athletes, teams, and leagues, opening avenues for innovative storytelling opportunities.
The intersection of sports and media presents a powerful opportunity to drive increased sponsorship investment in Kenya. This dynamic relationship allows brands to expand their reach and foster deeper engagement with passionate fans, extending their influence well beyond the confines of the playing field.
For sports property owners and rightsholders, media has not only created new revenue streams, but also enabled them to optimize the value of their assets.
Discussion topics
- The convergence of sports, entertainment and media: How media partnerships are changing the sponsorship game.
- Cross-platform strategies for engaging diverse audiences beyond traditional broadcasting.
- Leveraging branded content and storytelling to build authentic brand relationships and deepen audience engagement.
- The role of technology in enhancing viewer experience.
- Monetization strategies for media sponsorship: The discussions will evaluate new revenue models, including digital rights licensing, subscription services and gamification.
- Future trends in sports and media partnerships.
SUSTAINABILITY: THE NEW GAME CHANGER
In the dynamic world of sports, a pivotal new force is emerging: sustainability. This shift is influencing sponsorship decisions as stakeholders increasingly evaluate the environmental and social impact of their partnerships.
From reducing carbon footprints to promoting diversity and inclusion, sponsors and sports organizations are beginning to embrace sustainability as a core element of their operations.
This has given rise to socially conscious investments reflecting a broader recognition of the interconnectedness between sports, society, and the environment.
Sustainability-focused sports sponsorships have become a symbol of hope and progress. They have provided an opportunity to redefine success and leave a lasting legacy for future generations.
By adopting sustainability as a guiding principle, sponsors and sports stakeholders have the chance to transform the playing field into a platform for positive change, where winning is not just about trophies but also about making a difference in the world.
Discussion topics
- Sustainability – shaping the future of sports sponsorship: How are sponsor relationships evolving in response to increasing demand for sustainability?
- The business case for sustainability in sports sponsorship: How can sponsorships in Kenya and the region effectively promote sustainability and leverage it to enhance brand and investment value?
- Navigating the challenges of sustainable partnerships: What are the potential barriers to implementing sustainability in sports sponsorships, and how can they be addressed?
- Engaging fans in sustainability Initiatives: What strategies can be employed to foster a sense of community and shared responsibility among fans regarding sustainability?
- Success stories: Case studies of sponsorships making a positive social and environmental impact, highlighting best practices.
ACTIVATION: GETTING MORE BANG FOR YOUR BUCK
Activation transforms sponsorships into engaging and memorable experiences, fostering meaningful connections with audiences.
Successful sponsorship activations tap into the deep passion, emotional ties, and personal identities that fans cultivate with their favorite sports properties, to generate positive brand affinity and drive purchase considerations.
This session will explore the important role activation can play in maximizing the value of sponsorship investments in Kenya. The panelists will analyze the key elements essential for a successful activation campaign and discuss the emerging trends shaping the sports sponsorship activation landscape.
Discussion topics
- Innovative strategies for building a successful activation campaign.
- Building authentic brand partnerships: How to align brand values with sports properties to create genuine and effective sponsorship activations.
- Future trends in sports sponsorship activation.
- Leveraging digital platforms and technology to power sponsorship activation.
- Collaborative approaches to sponsorship activation: Engaging with multiple stakeholders (teams, leagues, athletes) to create cohesive and impactful sponsorship experiences.
- Measuring success in sponsorship activation.
- Success stories: Case studies of successful activation campaigns.