Thought Leadership Forum
SSIFA is a premier Thought Leadership Forum that features high-level panel discussions and presentations on emerging trends, opportunities, and challenges shaping the sports sponsorship landscape.
The forum brings together thought leaders, industry experts, corporate heads, sports executives, rights holders, media, regulators, policy makers, tech innovators, development partners, and other key influencers from Kenya and around the world.
The upcoming edition is laser-focused on discussing the increasing importance of ROI measurement and innovation in maximizing sponsorship value.
Additionally, the event will shine a spotlight on the evolving role of sports sponsorship in building brands, talent development, unlocking value chains that foster employment and entrepreneurial opportunities, promoting sustainability and community empowerment.
Celebrating Sports Sponsorship Excellence
SSIFA also serves as a platform to honor and celebrate excellence in the sports sponsorship business. Brands, rightsholders, agencies, media and corporate teams are recognized and awarded for their innovation, creativity, and leadership, in delivering outstanding sponsorship executions.
Organizations are acknowledged for harnessing the transformative power of sports sponsorship to not only achieve business success, but also drive social-economic growth.
Brands are celebrated as the “unsung heroes” behind the success of renowned athletes and initiatives, from major events to grassroots efforts.
Most importantly, they are commended for keeping alive and nurturing the hopes and dreams of many rising stars in the communities, through their ongoing investment in sports partnerships.