Thought Leadership Forum
SSIFA is a high-level Thought Leadership Forum that features forward-looking discussions and presentations on emerging trends, opportunities, and challenges shaping Africa’s sports sponsorship and investment landscape.
The forum brings together thought leaders, industry experts, investors, financiers/DFIs, brand leaders, sports executives, rights-holders, media, regulators, policy makers, tech innovators, development partners, and other key influencers from around the world.
The event aims to catalyze investment and reposition Africa’s sports economy as a bankable asset class – one capable of driving real GDP contribution and long-term, sustainable growth.
Celebrating Excellence
SSIFA also serves as a platform to honor and celebrate excellence in the sports sponsorship business. Brands, rights-holders, agencies, media, and corporate teams are recognized for the innovation, creativity, and leadership behind outstanding sponsorship executions.
Organizations are acknowledged for harnessing the transformative power of sports to not only deliver business success but also empower the communities their partnerships touch.
Brands are celebrated as the driving force behind the success of renowned athletes and initiatives – from major events to grassroots efforts that rarely make the news.
And perhaps most powerfully, they are recognized for something harder to measure: keeping alive the hopes and dreams of Africa’s many rising stars through their sustained, ongoing investment in sport.