Thought Leadership Forum
SSIFA is a premier Thought Leadership Forum that features high-level panel discussions and presentations on emerging trends, opportunities, and challenges shaping the sports sponsorship landscape.
The forum brings together thought leaders, industry experts, corporate heads, sports executives, rights-holders, media, regulators, policy makers, tech innovators, development partners, and other key influencers from Kenya and around the world.
The event will shine a spotlight on the evolving role of sports sponsorship in building brands, sports development, promoting sustainability, and driving economic growth.
Celebrating Sports Sponsorship Excellence
SSIFA also serves as a platform to honor and celebrate excellence in the sports sponsorship business. Brands, rights-holders, agencies, media, and corporate teams are recognized for their innovation, creativity, and leadership, in delivering outstanding sponsorship executions.
Organizations are acknowledged for leveraging the transformative power of sports sponsorship to not only deliver business success but also empower communities.
Brands are celebrated for being the “unsung heroes” behind the success of renowned athletes and initiatives, from major events to grassroots efforts.
More importantly, they are lauded for keeping alive the hopes and dreams of many rising stars in the communities through their ongoing investments in sports sponsorship.