MAXIMIZING YOUR SPONSORSHIP INVESTMENT: UNLOCKING THE SECRETS TO ROI MEASUREMENT SUCCESS!

With profitability now a principle KPI for all businesses, efficient management of sponsorship investments has become essential, especially in today’s challenging economic climate where every shilling counts.

To address this need, SSIFA will convene experts to discuss and share insights on the significance of measurement in optimizing value and fostering sustainable growth within the sports sponsorship investment market.

These discussions will provide invaluable understanding on how to effectively evaluate and implement relevant measurement frameworks. You’ll gain knowledge needed to accurately assess the real impact of sponsorship on your bottom line and how that data can inform your future strategic planning.

Discussion topics

• Understanding the ROI metrics of sports sponsorship
• Navigating the complexities of measuring RoI and reporting
• Attributing ROI: Making sense of multi-platform investments
• Case studies: Successful metrics from top sports sponsors