MAXIMIZING YOUR SPONSORSHIP & INVESTMENT VALUE: UNLOCKING THE SECRETS TO ROI MEASUREMENT SUCCESS!

Efficient management of sponsorships and investments has become increasingly important, particularly in today’s challenging economic climate, where every coin counts.

As a result, measurement is now a fundamental priority, with investors, broadcasters, and sponsors relying on precise and transparent audience and engagement metrics to accurately evaluate and price long-term commitments. Evidence indicates that adopting audited, verifiable key performance indicators (KPIs) reduces uncertainty and promotes greater consistency in the valuation process.

SSIFA will bring together experts and thought leaders to discuss how measurement can maximize value and foster sustainable growth in Africa’s sports sponsorship and investment market.

This session will offer valuable insights and practical guidance on how to evaluate and implement effective measurement frameworks. Participants will gain a deeper understanding of how to accurately assess the true impact of sponsorship on their bottom line and use that data to inform future strategic planning.

Discussion topics

• Understanding the ROI metrics of sports sponsorship and partnerships
• Navigating the complexities of measuring RoI and reporting
• Attributing ROI: Making sense of multi-platform investments
• Case studies: Successful metrics from top sports sponsors and investors